Claude Cardot, Senior production manager
Our “Design Is Good” team is led by Senior production manager Claude Cardot. Mr Cardot has successfully managed thirty years of rapid change in publishing (from the desktop publishing revolution to the rise of the Internet and digital channels) and over a decade of experience with global public health publications. In our team, Mr Cardot is known colloquially as the “Human Typefi”, due to his uncanny ability to complete production tasks in record time which can otherwise be achieved only by layout automation. (Typefi is layout automation software used by WHO Press to produce the Bulletin).
Aradhna Duggal, Senior editorial consultant
Aradhna Duggal has over 16 years of experience in all aspects of editorial management and knowledge development, with a proven track record of delivering complex writing assignments. Her editing skills are impeccable, with the highest level of attention to detail. In fact, in our team, we know Aradhna for her “eagle eyes”, as she cannot help but spot the slightest, most subtle detail that is out of place or requires correction.
Her career began with overall management responsibility for the World Disasters Report, flagship publication of the International Federation of Red Cross and Red Crescent Societies (IFRC). Responsible for both its substance and technical coordination, she raised the quality standard for the Report by improving the production process, with a focus on the quality of editorial content, accuracy, and clarity.
Since 2006, she has taken on new assignments with progressively greater levels of responsibility.
Reda Sadki, Managing director
Reda Sadki leads LSi and supports the work of the designisgood.info team. He is an educational innovator and a global expert in learning, knowledge management, and publishing for public health, humanitarian action, and development. Reda has over 20 years of experience, primarily in the United Nations System and the International Federation of Red Cross and Red Crescent Societies (IFRC). At IFRC, Mr Sadki was responsible for quality development, financial management, and coordination of the design, production and global dissemination of publications in 189 countries and in four official languages for 750 publications (12,000 pages and over 25 million printed pages) annually, including the flagship World Disasters Report. Every week, his team delivered an average of 15 products, with the median publication a 16-page color brochure. While achieving operational excellence with a conventional workflow that relied on a small team supported by a global network of freelancers, he developed an XML-based layout automation solution and a training programme for editors and authors to self-publish at high levels of quality as part of a layout automation solution (using Typefi), set up digital distribution channels for the IFRC’s publications as ebooks, and implemented continual quality improvement controls for the IFRC’s global publishing network.