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Animated storytelling to augment the impact of a global health strategy

Worldwide, approximately 240 million people have chronic hepatitis B infection and 80 million people have chronic hepatitis C infection – two liver infections that together result in an estimated 1.4 million deaths worldwide. The World Health Organization has declared that “A stepped-up global response can no longer be delayed.”

Of course, for WHO, publishing the Global Health Sector Strategy on Viral Hepatitis is necessary but no longer sufficient to achieve impact. In a hyper-connected world driven by a ruthlessly ephemeral news cycle, new approaches are needed to disseminate public health messages.

LSi’s design team, led by senior editorial consultant Aradhna Duggal, worked with WHO’s hepatitis team to bring to life the strategy’s key messages. We worked around the clock with a talented animator, based in Australia, to deliver.

For every report, we now recommend that the following be developed to augment impact:

  • A static infographic, summarizing the key messages using compelling visual language.
  • A data-driven, interactive web page to engage visitors with the significance of what is being published.
  • An animated story explaining why this issue matters

Of course, we believe the most effective way to put such knowledge to use is to develop a scalable, open digital course. This is what LSi’s Learning Team does.

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