How to design for both digital and physical presence at a conference

Learning Strategies International’s designisgood.info collective, led by senior designer Claude Cardot, produced a set of visual products to support WHO’s digital and physical presence at the 21st International AIDS Conference held on 18-22 July 2016 in Durban, South Africa.

The center piece is a hybrid brochure designed for electronic distribution before the conference. This brochure in a small format (A6) is easily folded-up to be carried around on the conference floor, as it provides a handy guide to every WHO event during the event.

WHO@AIDS 2016 brochure at-a-glance information
WHO@AIDS 2016 brochure at-a-glance information

The brochure and other products leveraged the existing visual identity to produce a set of variations on a theme specifically for the needs and context of the conference’s digital and physical world spaces.

After the event, its flip side is a poster that we hope to be beautiful and memorable enough that many conference attendees will keep it and proudly display it in their offices.

Access equity rights now: poster designed by Claude Cardot for the World Health Organization's presence at the AIDS 2016 conference
Access equity rights now: poster designed by Claude Cardot for the World Health Organization’s presence at the AIDS 2016 conference

LSi’s designisgood.info team also prepared highly-detailed, complex data visualizations for WHO’s scientific posters, banners, and other materials, meeting tight deadlines to support the success of WHO’s technical officers at this global conference.

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WHO@AIDS 2016 pull-up banner for the Global Health Sector Strategy on HIV
WHO@AIDS 2016 pull-up banner for the Global Health Sector Strategy on HIV

Health risk assessment from the nuclear accident after the 2011 Great East Japan Earthquake and Tsunami, based on a preliminary dose estimation

Health risk assessment from the nuclear accident after the 2011 Great East Japan Earthquake and Tsunami, based on a preliminary dose estimation