Worldwide, approximately 240 million people have chronic hepatitis B infection and 80 million people have chronic hepatitis C infection – two liver infections that together result in an estimated 1.4 million deaths worldwide. The World Health Organization has declared that “A stepped-up global response can no longer be delayed.”
Of course, for WHO, publishing the Global Health Sector Strategy on Viral Hepatitis is necessary but no longer sufficient to achieve impact. In a hyper-connected world driven by a ruthlessly ephemeral news cycle, new approaches are needed to disseminate public health messages.
LSi’s design team, led by senior editorial consultant Aradhna Duggal, worked with WHO’s hepatitis team to bring to life the strategy’s key messages. We worked around the clock with a talented animator, based in Australia, to deliver.
For every report, we now recommend that the following be developed to augment impact:
A static infographic, summarizing the key messages using compelling visual language.
A data-driven, interactive web page to engage visitors with the significance of what is being published.
An animated story explaining why this issue matters
The center piece is a hybrid brochure designed for electronic distribution before the conference. This brochure in a small format (A6) is easily folded-up to be carried around on the conference floor, as it provides a handy guide to every WHO event during the event.
The brochure and other products leveraged the existing visual identity to produce a set of variations on a theme specifically for the needs and context of the conference’s digital and physical world spaces.
After the event, its flip side is a poster that we hope to be beautiful and memorable enough that many conference attendees will keep it and proudly display it in their offices.
LSi’s designisgood.info team also prepared highly-detailed, complex data visualizations for WHO’s scientific posters, banners, and other materials, meeting tight deadlines to support the success of WHO’s technical officers at this global conference.