Many thanks to Claude for doing this so fast

Dr Zhanat Carr, lead author of WHO’s new guidelines for use in planning for and responding to radiological and nuclear emergencies, presents the new publication.

These guidelines were copy-edited by LSi’s senior editorial consultant Aradhna Duggal and designed by senior production coordinator Claude Cardot. Claude did it again: “Many thanks to Claude for doing this so fast.”

Our team specializes in the rapid production of publications. In fact, we work on reducing the time to publication because that is  only Step 1 toward effective implementation and support to countries. Then our team can build high-impact visuals, animation, infographics, and other tools for impact. Furthermore, LSi’s learning team can take a guideline and rapidly develop it into a global, scalable, open digital course that uses the Scholar Approach developed by the Geneva Learning Foundation.

Our design group has been collaborating with the Radiation Programme since 2003, when we designed the ground-breaking WHO handbook on Establishing a Dialogue on Risks from Electromagnetic Fields. The handbook has since been translated into 12 languages.

Photo: Dr Zhanat Carr presents WHO’s new guidelines.

Animated storytelling to augment the impact of a global health strategy

Worldwide, approximately 240 million people have chronic hepatitis B infection and 80 million people have chronic hepatitis C infection – two liver infections that together result in an estimated 1.4 million deaths worldwide. The World Health Organization has declared that “A stepped-up global response can no longer be delayed.”

Of course, for WHO, publishing the Global Health Sector Strategy on Viral Hepatitis is necessary but no longer sufficient to achieve impact. In a hyper-connected world driven by a ruthlessly ephemeral news cycle, new approaches are needed to disseminate public health messages.

LSi’s design team, led by senior editorial consultant Aradhna Duggal, worked with WHO’s hepatitis team to bring to life the strategy’s key messages. We worked around the clock with a talented animator, based in Australia, to deliver.

For every report, we now recommend that the following be developed to augment impact:

  • A static infographic, summarizing the key messages using compelling visual language.
  • A data-driven, interactive web page to engage visitors with the significance of what is being published.
  • An animated story explaining why this issue matters

Of course, we believe the most effective way to put such knowledge to use is to develop a scalable, open digital course. This is what LSi’s Learning Team does.

How to design for both digital and physical presence at a conference

Learning Strategies International’s designisgood.info collective, led by senior designer Claude Cardot, produced a set of visual products to support WHO’s digital and physical presence at the 21st International AIDS Conference held on 18-22 July 2016 in Durban, South Africa.

The center piece is a hybrid brochure designed for electronic distribution before the conference. This brochure in a small format (A6) is easily folded-up to be carried around on the conference floor, as it provides a handy guide to every WHO event during the event.

WHO@AIDS 2016 brochure at-a-glance information
WHO@AIDS 2016 brochure at-a-glance information

The brochure and other products leveraged the existing visual identity to produce a set of variations on a theme specifically for the needs and context of the conference’s digital and physical world spaces.

After the event, its flip side is a poster that we hope to be beautiful and memorable enough that many conference attendees will keep it and proudly display it in their offices.

Access equity rights now: poster designed by Claude Cardot for the World Health Organization's presence at the AIDS 2016 conference
Access equity rights now: poster designed by Claude Cardot for the World Health Organization’s presence at the AIDS 2016 conference

LSi’s designisgood.info team also prepared highly-detailed, complex data visualizations for WHO’s scientific posters, banners, and other materials, meeting tight deadlines to support the success of WHO’s technical officers at this global conference.

pull-up banners-hr 4 pull-up banners-hr 1 pull-up banners-hr 2

WHO@AIDS 2016 pull-up banner for the Global Health Sector Strategy on HIV
WHO@AIDS 2016 pull-up banner for the Global Health Sector Strategy on HIV