Worldwide, approximately 240 million people have chronic hepatitis B infection and 80 million people have chronic hepatitis C infection – two liver infections that together result in an estimated 1.4 million deaths worldwide. The World Health Organization has declared that “A stepped-up global response can no longer be delayed.”
Of course, for WHO, publishing the Global Health Sector Strategy on Viral Hepatitis is necessary but no longer sufficient to achieve impact. In a hyper-connected world driven by a ruthlessly ephemeral news cycle, new approaches are needed to disseminate public health messages.
LSi’s design team, led by senior editorial consultant Aradhna Duggal, worked with WHO’s hepatitis team to bring to life the strategy’s key messages. We worked around the clock with a talented animator, based in Australia, to deliver.
For every report, we now recommend that the following be developed to augment impact:
A static infographic, summarizing the key messages using compelling visual language.
A data-driven, interactive web page to engage visitors with the significance of what is being published.
An animated story explaining why this issue matters
The center piece is a hybrid brochure designed for electronic distribution before the conference. This brochure in a small format (A6) is easily folded-up to be carried around on the conference floor, as it provides a handy guide to every WHO event during the event.
The brochure and other products leveraged the existing visual identity to produce a set of variations on a theme specifically for the needs and context of the conference’s digital and physical world spaces.
After the event, its flip side is a poster that we hope to be beautiful and memorable enough that many conference attendees will keep it and proudly display it in their offices.
LSi’s designisgood.info team also prepared highly-detailed, complex data visualizations for WHO’s scientific posters, banners, and other materials, meeting tight deadlines to support the success of WHO’s technical officers at this global conference.
“I have been designing infographics since before folks called them infographics,” smugly declares LSi‘s Claude Cardot, who now leads the designisgood.info team. “You know Pixar’s Inside Out where different emotions are embodied by miniature people living in a little girl’s brain? It is as if Claude has his very own Edward Tufte in his,” joked a client recently.
Many infographics try to say too much, with so much going on at the same time, on the same page, that one can get dizzy just trying to decipher what is being said. Claude boils down complexity and extracts the most valuable essence of what needs to be said visually, using a simple but compelling visual style.
On his most recent project with CitiesAlliance, a global partnership for urban poverty reduction and the promotion of the role of cities in sustainable development, Claude had to start with over 500 words of text detailing the complex relationships between equity, economic growth, equitable access to public goods and services in an urban context.
In record time, the productive dialogue with our partner’s technical specialists had boiled down to two key messages supported by a set of key data points.
The infographic was then printed as a large roll-up (5 x 1 meters) and used throughout CitiesAlliance digital and print publications.